Badgley Mischka

– UX & Accessibility Site Audit
– Improved PDPs, PLPs and CTAs
– BigCommerce Improvements
– Quality Assurance/Testing
– Mobile Optimization

American luxury brand Badgley Mischka "digital flagship" is not only an e-commerce site, but a way to engage with consumers in the digital sphere. We didn’t build their site but modernized their ecommerce solution and backend on a short timeline.

Improved Design

We made many small, but important style changes to help BadgleyMishka.com feel like a more coherent shopping experience including redesigned CTAs, PDPs and PLPs with consistent pricing layouts, intuitive product filtering, and improved size and fabric charts.

Collaborative Development

Modelic collaborated with multiple teams of developers (in-house, and other agencies) to implement many UX/UI solutions seamlessly. We worked under strict deadlines to make sure they were ready to soft-launch prior to “wedding season” — Badgley Mischka’s busiest time of year.

We integrated functional breadcrumb links, made changes to navigation structures fixing broken links, incorrect redirects and misplaced elements, and created a BigCommerce workaround redirect structure to use with a custom page builder tool, allowing category pages to be styled as desired.

Ecommerce Accessibility

Modelic conducted an accessibility site review/audit and consulted Badgley Mishka on various accessibility practices. We wrote an accessibility statement custom tailored to communicate their efforts on making BadgleyMishka.com website more accessible to users with disabilities.

Mobile-First

When Badgley Mischka first came to Modelic, their mobile site was not optimized. The mobile menu contained broken links, non-functional filters and non-responsive images.

Modelic’s in-house design and development team fixed filtering issues and responsive image properties while redesigning the mobile nav menu to provide users with a consistent desktop-to-mobile experience.

Badgley Mischka re-launched successfully in time for wedding season. Modelic continues to advise when needed.